Brandworx®
Apparel Identity Systems for Performing Arts Organisations
What is Brandworx®?
Brandworx® is an apparel identity system that ensures your logo and visual identity perform consistently across garments, print, and performance environments.
It goes beyond traditional logo design by preparing your identity for real-world use, including embroidery, print production, and multi-garment application.
Every Brandworx® system is built to:
- Maintain consistency across all uniforms and teams
- Ensure compatibility with embroidery and print processes
- Support long-term scalability as your organisation grows
Why Most Dance School Logos Fail in Production
- Not built for embroidery or print
- Break down across garment types
- Inconsistent across teams and suppliers
- No scalable identity system
Most issues only become visible once uniforms are produced, leading to costly rework and inconsistent presentation.
Used by dance schools, academies, and performance organisations preparing for uniforms, competitions, and showcases.
Affiliations + Memberships:
The Brandworx® Approach
Brandworx® is built around a structured approach that ensures your identity works in real-world apparel environments.
Each system is:
- built for embroidery, print, and movement
- designed for consistency across all garments
- engineered for long-term scalability
Choose the Right Starting Point
Every organisation starts from a different position. Brandworx® pathways are structured to match the current state of your logo and how it needs to perform across garments and production.
Logo Redraw – £295 + VAT
Used when your existing logo is low quality, not vectorised, or unsuitable for production. We rebuild it as a clean, production-ready asset for consistent print and embroidery.
Logo Artwork – £750 + VAT
Used when your logo requires refinement before production. We improve balance, spacing, and technical structure to ensure consistent performance across garments.
Logo Design – £2,450 + VAT
Used when creating a new logo from scratch with full production consideration. Designed to perform consistently across garments, print, and long-term brand use.
Brand Identity – from £4,950.00 + VAT
Used when building a complete apparel identity system across all touchpoints. Creates a structured visual language for uniforms, merchandise, and scalable brand consistency.
Start With a Logo Review
We assess your current logo and identify any issues affecting print, embroidery, and garment consistency. You’ll receive a clear recommendation on the correct Brandworx® pathway before any design or production begins.
Identify
Identify production risks before uniforms are ordered.
Prevent
Prevent costly rework and inconsistent branding.
Define
Define the correct identity structure for long-term use.
The Printwear Company Ltd.
16 David Hobbs Rise | Market Harborough | Leicestershire | LE16 7YE
+44 (0)800 464 7144 | studio@printwearco.com