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Ballerina holding a Brandworx identity booklet reading Build a brand people want to belong to, beside bold Brand Identity Design typography.

Brand Identity Design

Product code / SKU: BWX-IDENTITY

Price range: £1,875.00 through £3,000.00 excl. VAT

Brand identity design for dance schools, performing arts organisations and teams, carried into three applications you choose.

Core identity: £1,500 + VAT

  • One original main logo: two initial directions, one developed route, colour and monochrome versions.
  • Brand colours, typography and one supporting graphic treatment.
  • A concise visual identity guide and final agreed vector and raster artwork.

Choose three applications

Make one choice in each selector. Types may repeat; each selection is a separate deliverable. Your choices set the total, from £1,875 to £3,000 + VAT.

  • Apparel graphic £500: one coordinated graphic with agreed front and back layouts for one garment style.
  • Flyer, postcard or poster £250: one format and size, up to two sides.
  • Roller or PVC banner £125: one layout at one size.
  • A5 programme £375: four pages including covers.
  • Photography-style image or illustration £125: one individually art-directed AI-generated image.

Identity + apparel graphic + flyer + roller banner = £2,375 + VAT. Included design is never charged again separately.

Deliverables and revisions

Apparel includes two initial graphic directions with one developed. The main logo includes two consolidated revision rounds; the supporting identity system and each application include two refinement rounds within the agreed direction. Layouts use final supplied copy and approved imagery, with agreed production files supplied. One image selection supplies one finished image; layout selections do not include extra commissioned imagery. Photography-style imagery is synthetic, not a photoshoot.

Extras and production

Extra sub-brand logos are £500 each and department, division or programme lockups £75 each, excluding VAT. Extra programme pages, imagery, versions and layouts are quoted first. Garments, printing, decoration, digitisation, delivery, paid licences, copywriting and Uniform Hub configuration are separate. Quantity one covers one organisation.

Project scope and approval

Work starts after payment, your agreed brief and final content. One named approver provides consolidated feedback. Extra directions, revisions and deliverables are quoted before work begins. Corrections to our own errors are included.

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