The Brandworx®
The UK’s Leading Dance School Branding Agency
Strategic branding systems for Dance Schools + Performing Arts Academies
Your brand isn’t just a logo. It’s how your dance school is seen on stage, online, and felt in the community. With 25+ years in brand design, we specialise in helping dance schools, academies, and competition teams look professional, consistent, and culturally aligned — across every touchpoint.
Most schools stop at a logo. But a logo designed only for a website won’t scale to uniforms, signage, embroidery, or large-format print. That’s where we’re different. The Brandworx® builds production-ready visual identity systems — future-proofed for apparel, campaigns, and digital media.
Affiliations + Memberships:
Dance School Branding Pathways
We build systems. Every school begins from one of three pathways.
01 → Define the brand
3 Months – £5,000 +VAT/month
Dance School Brand Foundations
Build the foundation of your brand before you waste time on logos, websites, or merchandise.
What’s included:
Outcome: A clear foundation that aligns your team, inspires your community, and sets direction for design and marketing.
Dance School Brand Foundations
Build the foundation of your brand before you waste time on logos, websites, or merchandise.
What’s included:
- ✅ Brand Positioning & Purpose
- ✅ Audience & Cultural Insight
- ✅ Messaging Framework
- ✅ Strategic Roadmap
Outcome: A clear foundation that aligns your team, inspires your community, and sets direction for design and marketing.
Start Your Pathway
Lay the groundwork with clarity before investing in logos or merchandise.
BOOK A CONSULTATION
02 → Design the Identity
6 Months – £6,000 +VAT/month
Dance School Visual Systems
Create a scalable visual identity system that works across every touchpoint.
What’s included:
Outcome: A scalable visual identity system that works across every touchpoint, from embroidery and large-format print to digital campaigns.
Dance School Visual Systems
Create a scalable visual identity system that works across every touchpoint.
What’s included:
- ✅ Logo System & Sub-Brands
- ✅ Graphic & Visual Language
- ✅ Brand Guideline
- ✅ Production-Ready Assets
Outcome: A scalable visual identity system that works across every touchpoint, from embroidery and large-format print to digital campaigns.
Start Your Pathway
Transform strategy into a scalable visual system that unites your school.
BOOK A CONSULTATION
03 → Deploy the Brand
12 Months – £6,500 +VAT/month
Dance School Campaigns & Creative Direction
Activate your brand consistently across campaigns, apparel, and environments.
What’s included:
Outcome: A brand that’s not just designed, but lived — visible, consistent, and culturally aligned across every channel.
Dance School Campaigns & Creative Direction
Activate your brand consistently across campaigns, apparel, and environments.
What’s included:
- ✅ Apparel & Merchandise Systems
- ✅ GDigital & Social Media Assets
- ✅ Campaign Rollout & Event Branding
- ✅ Ongoing Creative Direction
Outcome: A brand that’s not just designed, but lived — visible, consistent, and culturally aligned across every channel.
Start Your Pathway
Bring your brand to life across apparel, campaigns, and digital platforms.
BOOK A CONSULTATION
Exclusions: Ad spend, third-party fees, photography, video, print production, and event management.
Why dance schools choose The Brandworx®
Choosing the right partner for your brand is more than design — it’s about trust, clarity, and cultural alignment. At The Brandworx®, we combine 25+ years of creative direction with sector-specific expertise to help dance schools build brands that grow, scale, and inspire.
Award-Winning Creative Direction
25+ years in brand design, trusted by leading fashion, lifestyle, and performance brands, with industry recognition for creative excellence.
Apparel & Production Specialists
Every identity, logo, and asset is designed to work seamlessly across embroidery, uniforms, large-format print, and digital campaigns.
Systemised Pathways
Our 3, 6, and 12-month retainers create structured processes that bring clarity, consistency, and freedom from scope creep.
Culturally Intelligent Design
Branding that reflects the spirit, energy, and identity of your school and community, ensuring your values come to life visually.
Commercial Advantage
Strategic branding helps attract students, build loyalty, and drive sustainable growth — making your identity a long-term asset.
Seamless Uniform Hub® Integration
Every Brandworx® identity system is designed to plug directly into your Uniform Hub® portal — giving you faster setup, fewer visual errors, and branded garments your students are proud to wear.
TESTIMONIALS
We are trusted by organisations who value creativity, consistency, and cultural resonance.
Here’s what they have to say…
★★★★★ 5/5
“The Printwear Company are world-class talents. Their design precision, cultural relevance, and professionalism made a huge impact on our branding.”
– K. Holland, Group Leader
★★★★★ 5/5
“The team consistently pushes creative boundaries—bringing bold ideas to life with the clarity and structure needed
for production.”
– S. Rouse, Creative Director
★★★★★ 5/5
“They treated our brand like it mattered. Expertly managed, creatively executed, and delivered with premium-level service throughout.”
– J. Ladwig, BDM
our clients
We’re trusted by respected names in the creative space because we get it right, every time. From elite academies to local legends, we partner with brands and institutions that care about culture, identity, and impact.
SEE OUR WORK
See how we bring dance school uniforms to life—reflecting your brand, culture, and story.
Built to Work With Uniform Hub®
Every Brandworx® identity system is designed to integrate seamlessly into your Uniform Hub® portal. That means faster setup, fewer visual errors, and branded garments your clients and students are proud to wear.
Your brand isn’t just seen. It’s worn.
FAQs
Frequently Asked Questions about Dance School Branding with The Brandworx®
Do we have to complete all three pathways?
No. Some schools start with foundations, while others move straight into identity or deployment. The right pathway depends on your current stage and goals.
How long does each pathway take?
- Define the Brand: 3 months
- Design the Identity: 6 months
- Deploy the Brand: 12 months
These timelines keep projects focused, strategic, and free from scope creep.
What’s not included in the fees?
Exclusions: advertising spend, third-party platform fees (Shopify, Meta Ads), photography, video production, print production, and event management.
Can you work with our existing logo?
Yes — but if it’s not production-ready, we’ll advise a redraw so it works across embroidery, large-format print, and digital platforms.
How do payments work?
All pathways are retainer-based, billed monthly. This ensures predictable investment and structured delivery without hidden costs.
Do I need to be a Uniform Hub® client to work with you?
No, but all identity systems are designed with production in mind. If you do join Uniform Hub® later, your system will be ready to go.
Do you only work with dance schools?
The Brandworx® pathways are tailored for dance and performing arts academies. However, the same system can be adapted for performance-led institutions and organisations.
What happens after the pathway ends?
You’ll have a scalable brand system — plus the option to continue with ongoing creative direction, campaigns, and Uniform Hub® integration.
OUR COMMITMENT
We don’t produce cheap logos, adhoc design, or speculative work. We build brand systems that scale,
influence perception, and make your organisation look like it belongs at the top.
Ready to Amplify Your Brand?
From elite academies to ambitious studios and event-led brands, we help you simplify the admin, unify your brand, and wear your identity with pride.
The Printwear Company Ltd.
16 David Hobbs Rise | Market Harborough | Leicestershire | LE16 7YE
+44 (0)800 464 7144 | studio@printwearco.com