MOVE Magazine® | Dance Branding Insights & Creative Strategy

EDITOR’S WELCOME: WHY WE MOVE

Every movement starts with a reason. MOVE Magazine® was born from one: to redefine how the dance world sees branding, not as merch but as meaning.

In dance, every step has intention. So does every brand. At The Printwear Company, we’ve seen schools, studios, and academies pour their soul into performance, yet struggle to express that same identity offstage. That’s where dance branding begins. It’s the choreography of culture, aligning what people feel on stage with what they wear, how they’re seen, and what they stand for.

This magazine exists to capture that energy, to celebrate the visionaries shaping the industry, and to help brand-led institutions translate creativity into commercial clarity.

MOVE Magazine® is where culture meets commerce and movement meets meaning.
It’s for those who lead with purpose — the studio owners, choreographers, brand founders, and creative directors who believe image and identity should move in sync.

What to Expect

Every issue of MOVE® explores how visual identity, apparel systems, and brand storytelling elevate belonging and performance. Expect insights that move you, not in theory but in practice.

In this debut issue:

✅ Dance Branding Defined – What it really means to build a brand that moves.
✅ Black History Month: Dance Brands Matter – Celebrating the cultural roots that shaped global dance identity.

Each feature connects creativity, strategy, and soul, showing how design, discipline, and diversity define the new era of dance branding.

THE WHY BEHIND MOVE MAGAZINE®

Our story began with a simple truth: the uniform is not just clothing. It’s culture.

From community centres to competition stages, apparel has always carried the values of dance — unity, confidence, and belonging. But in a fast-moving industry, many schools lose that sense of alignment.

Through MOVE Magazine®, we’re building a bridge between artistry and infrastructure, between brand image and lived experience, between the visual and the visceral.

When culture is systemised, identity becomes scalable. And that’s how dance brands grow — sustainably, strategically, and with soul.

JOIN THE MOVEMENT

This isn’t just a magazine. It’s a manifesto for brand-led movement makers. If you believe in building stronger creative identities, you’re in the right place.

Ready to Amplify Your Brand?

From elite academies to ambitious studios and event-led brands, we help you simplify the admin, unify your brand, and wear your identity with pride.

The Printwear Company Ltd.
16 David Hobbs Rise | Market Harborough | Leicestershire | LE16 7YE

+44 (0)800 464 7144 | studio@printwearco.com