WACA Branding Project | The Printwear Company ™

The Brief

WACA, a non-profit cultural organisation based in Wellingborough, Northamptonshire, has been dedicated to serving the community since 1980. They offer a broad spectrum of services, including health and wellbeing, education, employment advice, and community and leisure activities. The objective was to enhance their brand identity and visibility to better connect with and serve their community.

Wellingborough African and Caribbean Association (WACA)

WACA is an inclusive community organisation focused on cultural integration and advancement. They offer various services to meet the needs of local residents, including training, volunteering, and participation opportunities. With a long history of community service, WACA continually innovates to address changing needs.

Sector:

Cultural Community Organisation

The Challenge:

WACA required a unified branding strategy to integrate their diverse services under a cohesive identity while reflecting their commitment to cultural diversity and community support. The challenge was to create a brand system that resonated with their varied audience and communicated their mission effectively.

Services:

– Consultation
– Research
– Strategy
– Concept Development
– Graphic Design
– Video Production
– Branded Uniforms
– Commercial Printing

Approach:

Branding System

Created a comprehensive branding system using the main WACA logo to develop sub-branded services, including health and wellbeing, education and training, business and employment, community and leisure, and youth support.

Corporate Identity

Developed a consistent visual identity for all brand touchpoints, ensuring coherence across digital and print media.

Website Design

Designed and built a user-friendly website to improve WACA’s online presence and accessibility.

Marketing Materials

Produced a range of marketing materials, such as brochures and flyers, to promote WACA’s services and events.

Staff Uniforms

Designed and produced uniforms to enhance the professional appearance of WACA staff and volunteers.

Annual Reports

Created visually engaging annual reports to showcase WACA’s achievements and impact.

AIIR Community Initiative

Developed branding, marketing materials, and a corporate teaser video for the AIIR initiative, featuring a love-heart-shaped air balloon logo to symbolise the essence of the service.

Results:

Enhanced Brand Identity: The new branding system unified WACA’s services under a cohesive visual identity, strengthening their community presence.
Increased Visibility: The updated website and marketing materials improved WACA’s visibility and engagement with the community.
Positive Feedback: The redesigned staff uniforms and promotional items contributed to a more professional and consistent brand image.

CLIENT PORTFOLIO

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